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Research Basics at MCCC: Academic, Popular, or Trade Publication?

Synonyms

 

Scholarly, Peer-reviewed, Academic, or Refereed Journal are all ways of saying the same thing.

other synonyms

Monograph, book, or annual

Serial, journal, magazine, scholarly publication

Popular Magazines (or journals)

‘Popular’  publications are intended for pleasure reading and include titles such as Sports Illustrated, Time, and People.

 The characteristics of popular publications include:

– simpler language

– few/no source references

– more detailed explanation of the subject of the publication

– geared to the general reader

 

Scholarly vs. Popular Sources

Scholarly OR Academic Sources

Academic or Scholarly publications are written by and for academics (student researchers, and other academics). Examples of Academic Journals include Nature, Acta Radiologica, and The Lancet.

In these publications, academics inform each other of research results, discuss the significance of the results, and formulate hypotheses and theories.

The publications must meet certain academic criteria, and readers are assumed to have a critical academic approach. Material that is published is not automatically true; it must be ‘proven’.

Readers of academic publications must be able to verify the correctness of the content. In order to make it easier to verify information, there are agreements and quality criteria in place for academic publications.

Authors of academic publications must provide precise references to the information on which the publication is based. This is done in many different ways:

– with source references in the text
– by describing research methods used by the author
– through review by other academics (peer review)

Academic publications have a number of notable characteristics:

– a systematic structure, with a description of the research method used
– use of academic/scientific, nuanced language
– quantitative data, graphs and tables, original text fragments
– accurate source references
– geared to academic readers

Trade Publications

Trade Journals are published by the relevant organizations, i.e. associations of businesses and companies within a particular branch of industry. Examples include Advertising Age, Publisher's Weekly, and Advanced Manufacturing.

Their aim is to represent the interests of their members and to share knowledge and information with members.

They use three channels to do this:

  • the website of the professional organization
  • a professional/trade journal, compiled and published by the professional organization
  • publications for a specific target group

Characteristics of these publications include:

  • use of language ranging from simple to complicated
  • produced for the professional work field; practical relevance is paramount
  • few source references
  • geared to readers in the relevant professional work field